Free shipping as the ‘modern-day coupon’

Jun 11, 2015
Farla Efros comments on e-commerce strategies that include free shipping in Calgary Herald.

A recent article in the Calgary Herald discusses the strategies of retailers to keep their e-commerce costs in balance. The article makes note of the use of free shipping as a common tactic employed by retailers and HRC Advisory President Farla Efros cautions that this strategy is a "slippery slope". Efros explains that retailers are hurting themselves by essentially giving away the costs of same-day shipping, creating the need for warehouses and distribution centers closer to consumers which is hurting their bottom line. Read the full article below.

 

Full Article
Source: Calgary Herald