Pop-Ups Create Brand Awareness for Innovative New Denim Brand

Jun 24, 2015
Farla Efros is quoted in a Retail Insider article surrounding Vancouver-based demin brand Dish Jean's multiple pop-up locations.

Vancouver-based denim brand Dish Jeans is the focus of a recently published Retail Insider article that discusses the growing trend of 'pop-up stores' and how they are impacting retail markets. HRC Advisory President Farla Efros was interviewed for the article to discuss this strategy. She goes on to describe the benefits and leverage that these stores can provide for a brand. Read the full article below.




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Source: Retail Insider