How the Label Makes the Brand

Jul 08, 2015
HRC Advisory President Farla Efros is interviewed for a Retail Insider article discussing brand perceptions.

HRC Advisory President Farla Efros was interviewed for a recent Retail Insider article discussing the impact a label can have on the perception of a product or brand. She goes on to describe the importance of consistent branding across all channels and how this can influence consumer purchasing behavior. The article references multiple retail branding examples and how 'getting it right' can make or break a brand. Read the full article below:

 

 

 

Full Article
Source: Retail Insider