Reitmans Launches HYBA in Former Smart Set Locations

Nov 04, 2015
Farla Efros is quoted for a Retail Insider article surrounding Retimans' launch of freestanding locations for its Hyba activewear line

Retail Insider published an article today featuring women's fashion retailer Reitmans and their recent launching of freestanding stores for their activewear brand, Hyba. HRC Advisory President Farla Efros was quoted for the article to provide her analysis of Reitmans' plans. Efros notes that activewear is the fastest-growing apparel category and that the Hyba locations could reinvigorate Reitmans' operations as a whole. Read the full article below for more details:







Full Article
Source: Retail Insider